Atosa Catering Equipment President Michael Shao said his company's product quality and emphasis on service sets them apart from competitors.
BREA, Calif. – July 3, 2017 – Atosa Catering Equipment, Inc., a leading provider of commercial refrigeration, gas equipment, food warmers and smallwares, didn’t start out as a global business. But by focusing on providing excellent customer service, reliable equipment at aggressively competitive prices, and by funding research and development to enable product innovation, Atosa Catering has established a wide ranging customer base that has allowed them to extend sales to more than 100 countries so far.
Founded in 2003 and based in Hangzhou, China, the family-owned company now led by President Michael Shao started small. Ten years after it was founded, Atosa expanded its sales into the United States marketplace. Today, Atosa Catering Equipment now has 12 facilities stretched across the United States, all staffed with in-house technicians to provide after-sales service – an aspect of the business model Atosa leadership takes seriously.
Atosa first expanded its reach into the U.S. market four years ago, and now utilizes a network of authorized distributors to get its efficient and long-lasting refrigeration equipment in the hands of American commercial consumers, including on Toolots.com through a distribution agreement with Toolots’ sister company, Bolton Tools. Shao said customers have relayed that the quality of Atosa products greatly exceeds their expectations and that their extensive service network, with technicians available in 12 states and on-demand across the country, help ensure long-term sales into the future.
“Nobody in this industry has this kind of service,” he said. “Customers tell us they’re extremely happy with my company’s products and service. The American saying goes ‘you get what you pay for,’ but with Atosa Catering Equipment, you get more than you pay for.”
As a testament to the company’s emphasis on excellent service, the entire Atosa USA sales team has visited the company’s factory in Hangzhou, as part of an educational trip to help them become more familiar with not only the products, but the people and the technology behind them.
One of many Atosa products perfect for commercial and industrial applications is the bottom mount three-door refrigerator - promising not only energy cost savings but also reliability, competitive affordability and longevity.
“They were impressed by our China facility and were amazed at how much automation is available. The experience makes them more confident selling on the U.S. market,” Shao said.
Since Atosa products hit the Toolots Merchant Center in May through the Bolton Tools agreement, sales of the global company’s products have increased, as have inquiries from new customers looking for durable yet cost-effective commercial refrigeration units.
Speaking of Toolots Founder and Chief Executive Officer Jason Fu, whom Shao has developed an effective business relationship with since, he said, “Jason is a visionary businessman. What he is doing with Toolots is inspiring.”
“With the help of Toolots, we’ll be penetrating markets we didn’t expect to be in,” Shao added.
When asked what sets apart Atosa products from its competition, the company president said heavy, longstanding investments in research and development, striving for increased energy efficiency and durability, are a top priority. The company does not cut corners, but strives to serve as a responsible ambassador of what the best of Chinese manufacturing can truly accomplish.
“You have to invest heavily in R&D. Your quality cannot be dropped,” Shao said. “You need to keep investing to do everything you can to defend your brand, your reputation. Conquer the problems in order to make your product better and better.”
One of the challenges faced by many foreign companies considering entering the U.S. market, Atosa included, are the shifting legal standards, import restrictions, labor laws and many others. With Toolots’ help, Atosa has access to logistical, capital and other types of support that makes the manufacturer’s job easier.
“Toolots allows them to focus on product development, education and guiding them to comply with U.S. laws and standards,” Shao said.
Shao added he believes himself to be an ambassador for the Chinese manufacturing industry, taking pride in the heavy investments into research and development to make his company’s products more efficient year after year and of increasingly high quality. Additionally, an emphasis on growing the company’s service team, both from a customer service and technical perspective, has helped grow Atosa’s reputation, Shao said.
Looking ahead, the Atosa Catering Equipment president added, “I am excited about the future of Atosa. I have great faith in Toolots. It has great leadership and a professional team. It’s an excellent platform for Chinese manufacturers to enter the U.S. marketplace."
Atosa Catering Equipment Inc., products are currently available on Toolots.com and are distributed through Bolton Tools. For additional information, visit Toolots.com or contact our Customer Service Representatives at (844) 866-5687.