Monthly Archives: September 2017

  • Toolots Meet with Shenyang Leaders to Discuss Global Manufacturing

    SHENYANG, Liaoning-September 24, 2017 – Toolots CEO Jason Fu and Executive Advisor Peter Wei met with local leaders in Shenyang last Friday to discuss mutually beneficial opportunities to grow the global manufacturing community. 

    Toolots was warmly received by the local officials, who hoped to offer their support for Toolots doing business in their region as well as examine what efforts could be made to increase and strengthen cross-border commerce. 

    Jason Fu (middle) and Dr. Peter Wei (left) of Toolots pictured with Vice Mayor Zhang Jinghui.

    Once at the forefront of China's industrial revolution, Shenyang is still the most important city for manufacturing in Northeast China. But like other cities in China's rust belt, the local government is making every effort to modernize industry and revitalize the region. This includes supporting private sector industries as well as creating an international business environment in accordance with World Bank criteria. Viewing Toolots' business model as beneficial to industry as well as trade, Shenyang is interested in promoting Toolots' unique platform to SMEs seeking to expand their distribution network or sell in a new market. 

    "Industrial equipment manufacturing plays a pivotal role in Shenyang's economy. Toolots is a global marketplace specializing in industrial equipment, so I am particularly interested [in the company] for that reason," said Vice Mayor Zhang Jinghui. "Shenyang's industrial suppliers have a substantial domestic customer base, but they haven't broken that much ground internationally. We will actively support getting an initial 'batch' of industrial supply vendors to conduct cross-border sales on your platform." 

    Toolots CEO Jason Fu expressed his gratitude for the city's help in promoting the platform. He assured, "Our product specialist teams will work with several initial Shenyang suppliers to bring their products onboard that are suitable for the U.S. market. These initial suppliers will be 'model enterprises' to demonstrate that Toolots really is the fastest and most effective method for suppliers to expand their business overseas." 

    Zhang also expressed his interest in bilateral trade. "Toolots can also help us attract American SMEs to do business here – indeed, what our manufacturing needs is bilateral international cooperation. What Toolots wants to do in terms of business development is precisely what Shenyang needs right now," said Zhang. "Shenyang is working hard to build an international business environment. We even invited third party organizations to assess, in order to better compel progress. Shenyang government will offer Toolots comprehensive support in expanding its business here, as soon as possible." 

    Toolots' CEO Jason Fu agreed that the focus would not only be on getting Chinese vendors on the platform, but also on getting U.S. vendors to sell to China: "Toolots is a services platform for industrial suppliers, primarily SMEs in the U.S. and China. SMEs in China and the U.S. have similar needs and challenges. Although large U.S. manufacturers have had a lot of success expanding sales into China, U.S. SMEs haven't necessarily been able to. We have signed a cooperation agreement with the U.S. Department of Commerce to help U.S. SMEs enter the Chinese market. In doing so, we actually garnered both U.S. federal and state government support as well." 

    Like many other cities in China, Shenyang has invested substantially in the creation of free enterprise zones and industrial parks in order to attract foreign businesses. For example, the China-German Equipment Manufacturing Industrial Park in Shenyang was introduced in late 2015 to attract advanced production in automotive components and other industrial sectors. It currently hosts 30 German companies, including one of BMW's biggest manufacturing plants. Now cities in Liaoning, including Shenyang, are seeking to bring businesses into their U.S.-focused industrial parks. They hope that companies like Toolots will help bridge the way for U.S. companies interested in expanding to China. 

    Shenyang municipal leaders and Toolots gather for a group photo after the meeting.

    A Chinese version of this article, can be found here.

  • Toolots and Vendor Partners Participate in MFG Day 2017

    MFG DAY 2017


    Next Friday, October 6, 2017, is National Manufacturing Day (MFG Day) which aims to inform and inspire the next generation of manufacturers. The event occurs annually on the first Friday of October, and primarily features thousands of manufacturers throughout the U.S. opening their doors to allow the community, including students and educators, to see how manufacturing facilities function in addition to what kind of work they perform. The goal of the event is to dispel misconceptions about the manufacturing industry, educate interested students, and facilitates discussions about current industry issues.


    Spraytech/Junair Participates in MFG Day


    This year, we’re proud to announce that several of our vendor partners will also be participating in MFG Day. Spraytech/Junair, a premier manufacturer of industrial spray booths based in Rialto, CA, will set up a small Table Top spray booth at the InTech Center at Chaffey College in Rancho Cucamonga, CA. The company will showcase their spray booth to provide students and community members an in-depth look into the industrial paint application industry along with detailed information about the industry. Find additional information about the MFG Day event.


    Toolots Helps ABCUSD High School Students Attend MFG Day


    Toolots is proud to be sponsoring transportation for a number of high school students throughout schools in the ABC Unified School District to attend MFG Day at Cerritos College. Attendees will have the opportunity to view five of the manufacturing and industrial departments within the college's Technical Division. The open house is available to educators, professionals, and high school students to attend. For more information regarding the event, please click here.


    MFG Day's Impact in 2016


    The National Association of Manufacturers’ (NAM) Manufacturing Institute (MI) together with Deloitte studied the effect Manufacturing Day 2016 had on elevating public perception of manufacturing and published the infographic below. The infographic shows that 89% of the manufacturers who took part in Manufacturing Day say they saw value in participating, and 86% said that they were likely to host an event again in the future. As such, we are excited to participate in the event and look forward to an even stronger MFG Day this year in October.


  • Toolots Announces Its First Pharmaceutical Packaging Equipment Vendor

    SHENGYANG, Liaoning-September 21, 2017 -Toolots CEO Jason Fu met with Bi Chunguang, the president of Liaoning Chunguang Pharmaceutical Equipment Co., Ltd., at Qibaoshan Hotel in Sheyang Province on Thursday, to discuss business opportunities.  

    Liaoning Chunguang Pharmaceutical Equipment Co., Ltd. is an award-winning manufacturer of packaging machinery, pharmaceutical machinery, and other equipment in Liaoning Province. They are a trusted brand of equipment used widely among manufacturers in the pharmaceutical, food, cosmetic, and household chemical industries. The company has five main product lines: liquid blowing potting automatic molding filling machinery, blister packaging machinery, automatic cartoning machinery, and automatic production line equipment, totaling more than 20 models overall. In addition to being a leading packaging machinery company in China, the company also exports to more than 60 countries in Southeast Asia and Europe. Customers include many well-known pharmaceutical companies in China, including Yunnan Baiyao, Tongrentang, Harbin Pharmaceutical Group, and Tasly Pharmaceutical. 

    Chunguang mentioned that the pharmaceutical packaging industry in the US lags behind that of several other top economies like Germany, but that means room for improvement and therefore great opportunity. 

    Toolots CEO Jason Fu (right) with Bi Chunguang of Liaoning Chunguang Pharmaceutical Equipment Co., one of the industrial suppliers slated to expand into U.S. exports using Toolots.

    "To me this represents a collaborative effort, not only in regards to sales, but also in terms of development strategy for mutual growth," said Chunguang during the meeting. He also embraced Toolots' product display center concept in California, where flagship products are shown to prospective U.S. customers hoping to familiarize themselves with various product lines. Chunguang will be the first vendor to sell pharmaceutical packaging machinery on the platform. The machines manufactured by Chunguang will be vital to U.S. SMEs seeking to seal and protect their products from contamination or exposure during processes such as distribution, storage, and sale prior to their use. However, Chunguang's packaging machines also allow businesses to reduce their labor, improve productivity, and protect their workers from handling materials that may be hazardous or adversely affect their health.  

    Toolots will hold its Second Annual China-US Manufacturing Exchange Summit in China from November 12-14, 2017, to which Chunguang is invited, along with several other medical equipment manufacturing companies from China and the U.S. For additional information on the Summit, or to RSVP, visit our Eventbrite page here. 

    To view a Chinese version of this article, please click here.

  • Toolots Further Discusses Industrial E-Commerce Opportunities With Top Jilin Officials and Manufacturing Executives 

    CHANGCHUN, Jilin-September 22, 2017- Toolots CEO Jason Fu and board member Dr. Peter Wei attended a business roundtable Wednesday in Jilin Province to discuss how Toolots can play a role in creating export opportunities for Jilin's industrial equipment manufacturers.  

    Toolots attends a business roundtable with top industrial supply business leaders in Jilin.

    Director of the European and American Affairs Office of Jilin Province Liu Zhijian speaks at the exchange.

    Toolots CEO Jason Fu describes the company's business model at the exchange.

    The exchange featured a panel of 18 manufacturing executives, including several top industrial supply companies in Jilin. Several heads of the Jilin Provincial Government were also in attendance, including Liu Zhijian, the Director of European and American Affairs Office of Jilin Province. Changchun City Foreign Affairs Office Deputy Director Ou Shuo, Changchun Bureau of Commerce International Market Development Director Suo Tie, Deputy Director Jiang Xutang, Siping City Economic and Trade Bureau deputy director Liu Dongyu were among the officials in attendance.  

    The 18 top manufacturing executives represented companies producing a wide range of industrial products, including automobile manufacturing, transformers, industrial automation, valves, power generation equipment, and other equipment. 

    Toolots was given the opportunity to speak about its business model and how its platform makes it possible for industrial equipment SMEs in Jilin to become export-ready, particularly as US manufacturing heats up and its demand for equipment grows. 

    "Toolots coming to Jilin is a win-win situation," said the Changchun Deputy Director of Foreign Affairs during the roundtable discussion. "It is always our goal to facilitate and build bridges when it comes to global trade, so we will do everything we can to support Toolots in helping Changchun industry explore export opportunities."  

    Deputy Director of Foreign Affairs Office of Changchun City Ou Shuo speaks at the exchange.

    After Toolots spoke about their platform, the Siping Economic Cooperation Bureau said that he was optimistic about the company's impact on industrial exports, and looked forward to spreading the word.  

    Deputy Director of Changchun Bureau of Industry and Information Technology Jian Xutong also expressed his full support of Toolots's business model, noting an interest in helping bring more companies onboard.  

    "The U.S. is bringing back manufacturing to the States, but Toolots has turned this trend into opportunity. China's industrial industry has accumulated a degree of excess capacity, yet there is a prevailing lack of know-how in terms of how to export it to U.S. manufacturers. Fortunately, this is precisely Toolots's area of expertise."  

    Deputy Director of Changchun Bureau of Industry and Information Technology speaks at the exchange.

    Toolots CEO Jason Fu spoke about Toolots's plans for the future:

    "Before October of next year, we will have onboarded 300 industrial equipment companies which will serve as business model validation, showing investors, local governments, and business leaders our platform's potential for incredible growth." 

    Toolots CEO Jason Fu speaks at the exchange.

    A Chinese translated version of this article can be found here.

  • Toolots Attends Roundtable in Jilin, China to Discuss the Global Manufacturing Market

    September 2017-Subsequent to Zhejiang, Jiangsu, Shandong, Guangdong, Sichuan, Beijing, Shanghai, Taiwan, Anhui and Hebei, the Toolots has continued its market expansion of merchant vendors in Northeast China. On September 20th, Toolots' Chief Executive Officer Jason Fu and Executive Advisor Dr. Peter Wei attended a business roundtable with their China team at the Shangri-La Hotel in Changchun City. The purpose of the event was to conduct exploratory market research along with a symposium on the topic of how Toolots, as a pioneering cross-border e-commerce company, can lead the small to mid-sized manufacturing enterprises (SMEs) into the global market. Toolots' unique cross-border platform mutually allows the opportunity for Chinese manufacturers to enter into the U.S. market, and also allows U.S. manufacturers the opportunity to enter into the Chinese market. 

    Attendees of the event included major stakeholders such as Deputy Governor of Jilin Province JinYuhui, top officials of Jilin’s Government, in addition to several key manufacturing enterprises in Changchun City. 

    Scene at the symposium.

    Additionally, several top officials the city's correlational government departments in attendance included: Lihua Huang, Deputy Director of the Provincial Office of Foreign Affairs; Yugang Gong, Deputy Director of the Office of the Ministry of Industry and Commerce; Guohua Sun, Deputy Director of the Provincial Department of Commerce; Yong Xu, Deputy Director of the Provincial Economic and Trade Bureau Office, Zhijian Liu, Division Chief of the Provincial Department of U.S. and Europe; Chengjun Tian, Division Chief of the Provincial Department of the U.S. Commerce; Wei Wang, Division Chief of the Provincial Department of Foreign Trade; and Peng Gao, the Division Chief of Provincial Department of the Economic and Trade Bureau. 

    The symposium was presided over by Ms. Lihua Huang, the Deputy Director of Jilin Provincial Foreign Affairs Office. At the beginning of the meeting, Ms. Huang expressed a sincere welcome to the Toolots team:   

    "The Jilin Provincial Government views the arrival of your company as highly important [due to the fact that] we’ve heard Toolots is a well-known cross-border e-commerce platform in the United States, and that the company has made numerous beneficial endeavors in the aspect of constructing a cross-border e-commerce platform for industrial equipment between China and U.S. Through this meeting, we are looking forward to gaining some valuable insights and recommendations from Toolots for our forthcoming cooperation, as well as deepening the understanding of the manufacturing industry in Jilin. [We] hope that Toolots will assist our manufacturing industry to capitalize on the development of the growing U.S. market." 

    Deputy Director of Jilin Provincial Foreign Affairs Ms. Lihua Huang (middle) greets Toolots CEO Jason Fu (left)and the Board Advisor Peter Wei (right).

    Deputy Director of Jilin Provincial Foreign Affairs Office Ms. Lihua Huang, presiding at the symposium.

    Following roundtable discussion, Mr. Jason Fu provided a detailed introduction to the attending governmental officials regarding three aspects of the company: the positioning of Toolots platform, the innovation of the platform, and how Toolots will develop and advance its next five-year plan through cooperating with and growing the local manufacturing industry. 

    Jason Fu stated:  

    "We have 17 years of accumulated market penetration and experience, and when the shareconomy emerged in 2015 we were able to predict our ability to help SMEs by sharing our resources, including our pre-established market, customers, after-sales services, and more. The trade market between China and U.S. for consumer goods has already been saturated. However in recent years, there continues to be a 650 billion-dollar U.S. market for industrial products imported from China. Nearly 90% of this value is actually made by factories in China that are set up by foreign countries and regions in the world. The portion made by native China manufacturing factories is stills mall, yet to those native China manufacturing factories, this is a potential billion-dollar blue ocean market”. 

    Toolots CEO Jason Fu (middle) gives an introduction about Toolots to the correlational governmental department officials in Jilin. 

    With the revitalization and resurgence of the U.S. manufacturing industry, Chinese industrial supply companies have the opportunity to simultaneously enter the U.S. market and assist in the growth of global manufacturing by providing SMEs with quality equipment at competitive prices. As a vertical e-commerce online platform focused on industrial equipment and manufacturing, Toolots has consistently been devoted streamlining global trade and e-commerce through the expansion of its big data system. With its innovative business model, the company has shared numerous resources and services on its platform with partnered vendors including omni-channel marketing, warehousing and logistics, operational management plans, and more. Toolots continues to develop its shared economic platform through VF (virtual firm) technology, thereby allowing them to provide various shareconomy services including e-accounting, e-register, e-insurance, e-finance, in addition to other shareconomy services. 

    In traditional distribution models, distributors maximize their own benefits and distribution rights despite the vendors’ interests. However, Toolots provides a unique cross-border e-commerce platform using a global shareconomy method to eliminate these profit-blockers and maximize the benefits for partnered vendors. 

    During the symposium, the Director of the Foreign Trade Department of the Jilin Provincial Department of Commerce Mr. Wei Wang stated that for the past two years, Jilin Province has been strongly promoting the development of cross-border e-commerce business, in four aspects:  

    First is to encourage current enterprises to fortify their business through cross-border e-commerce; Second is to have the enterprises that lack the experience in foreign trade to utilize cross-border e-commerce platforms for entering international markets; Third is to use cross-border e-commerce to attract and bring back any enterprises that have left Jilin for other provinces; Fourth is to attract foreign enterprises to Jilin for participating in their business development on cross-border e-commerce. 

    Deputy director of the Office of the Ministry of Industry of Jilin Province Yugang Gong inquired about the Toolots after-sales system during the symposium.

    Jason Fu indicated that currently, the most applicable method for the cooperation of Toolots and the Province of Jilin is to establish model enterprises.  Toolots can start by choosing 2-3 products fields filled in Jilin, then cultivate 5-10 model enterprises. These model enterprises can then be used as sample cases in the following promotional stage in Jilin to directly promote a wider range of enterprises within the city.  

    The Deputy Director of the Jilin Provincial Economic and Trade Bureau Yong Xu, showed immense interest in Toolots’ role in the future China-U.S. Industrial Park project. Essentially the industrial park will allow U.S. manufacturing SMEs to establish satellite offices, corporate branches, or manufacturing facilities within the city of Jilin to take advantage of a variety of benefits including distribution, market expansion, and more. The park will also provide a myriad of benefits for the city of Jilin ranging from increased jobs, strengthening relations within the global manufacturing community, and many more.  

    After the meeting, the Deputy Governor of Jilin Province YuhuiJin, who oversees industrial businesses, as well as the top officials from the correlational governmental departments, hosted a luncheon for attendees including the Toolots team. The Governor warmly welcomed the participants event, and thanked them for their attendance before giving a full affirmation of Toolots’ business model. He concluded the event for the day by stating the provincial government would offer and provide their support for U.S. SMEs seeking to conduct business in Jilian, and cited Toolots as a pioneer company aiding manufacturing SMEs in their development and expansion. 

    Deputy Governor of Jilin Province YuhuiJin (right) in discussion with Toolots CEO Jason Fu (left).

    In Jilin, automobile manufacturing is its representative industry. The picture shows the Deputy Governor of Jilin Province YuhuiJin (right) offering a model car as the present for CEO of Toolots Jason Fu (left).

    Group photo of the Jilin Province Governmental top officials and the Toolots team.

    A Chinese version of this article is available here.

  • China Surges in New Global University Rankings

    Looking to the Future of China's Growing Skilled Labor Force

    The 2018 Times Higher Education World University Rankings have been announced and it’s started a conversation about the rise in quality of education in China. Four years ago, only 2 universities made the cut for the top 200 universities, Peking University and Tsinghua University, both in Beijing. This year, 7 schools from the country made the top 200 list, making China the joint sixth most represented nation with Peking and Tsinghua University breaking into the top 30.

    How Universities Are Ranked

    The Times Higher Education World University Rankings uses thirteen performance indicators to provide a comprehensive and genuine analysis free from bias that students, professors, and beyond can rely on to be accurate. These indictors coincide with the organizations core mission of teaching, research, knowledge transfer, and international outlook. They then standardize the scores, as the data is fundamentally different, to get the final score.

    China’s Universities Propel Forward

    This surge in ranking for Chinese Universities is most likely due to the Chinese Communist Party investing billions into their science and technology research universities. Last year, party officials stated they wanted to see 6 universities rank Top 15 by 2030. The large investments may have attracted an increasing number of students from abroad in China in addition to the growing number of degree programs.

    "Our rankings show that the Asian giant's higher education improvement is real and growing. With two top-30 representatives for the first time in the thirteen-year history of the rankings, China's leading universities are truly now part of the global elite and overtaking prestigious universities in the US, UK, and Europe," said Phil Baty, editorial director of the rankings from Times Higher Education.

    However, this investment goes beyond the education sector and serves as a geopolitical indicator of whether the investments are making a difference. One significant problem currently faces is a shrinking workforce population after the participation rate began to decline in 2010. This large investment into education has the power to not only keep scholars in the country, put propel China's workforce to the top.

    Additionally, the influx of billions of dollars and resources has improved ratings and increased the chances of Chinese students staying in the country for their education. Wang Feng, a professor of sociology at the University of California, Irvine, says the stunt in growth may translate to a long-term win. The increased emphasis on education could shift the labor market with adults entering the workforce later, but with more knowledge that translates to higher productivity.

    "Chinese universities are doing outstanding work in science, technology, mathematics, [and] life sciences," Baty said adding, "I think arts and humanity subjects are very important to create [a] balance and to provide the creativity needed to push research to the next level."

    The Ministry of Human Resources and Social Security presented data that shows that skilled workers account for only about 19% of China's entire workforce, with the highly skilled worker population making up 5%. As the industrial structure shifts to a more skilled labor force, this rise in education is good news for those interested in expanding into the Chinese market.

    Vice-Premier Ma Kai spoke on the matter in December of 2016 during a symposium on highly skilled talents by stating that skilled workers are the energy that vitalizes technological improvement, economic growth, and social progress. As skilled workers begin flooding the workforce, companies in China benefit from gaining knowledgeable employees while energizing the economy.

    Chinese Universities and Toolots

    Toolots Inc., a Southern California based online marketplace and distribution channel for the latest high quality industrial equipment, machinery, and technology, has a close relationship with major Chinese manufacturers and a passion for bringing the global manufacturing community together. In fact, fifteen founding shareholders of Toolots are graduates of China’s two highest ranked universities, Peking University and Tsinghua University. Since its formation in May of 2016, Toolots' primary goal has been to streamline industrial commerce between the US and China to promote economic growth and build lasting relationships between manufacturers, universities, and the Toolots platform.

    The company's commitment to achieving this goal can be seen in their annual trade summit focusing on facilitating educational and networking opportunities specifically between the US and China. This year, Toolots' Second Annual Manufacturing Exchange Summit will take place from November 12-14, 2017 in Yuyao, China with the aim to bolster relationships between the American industrial and technology communities and the Chinese manufacturing market. Featuring industry experts, investors, trade associates, and government officials, this is an opportunity to enrich U.S. manufacturers with invaluable industry knowledge and introduce them to contacts that could help get their products to market. If you're interested in learning more, contact Toolots' Public Affairs Department at or at (844)-866-5687.

  • Toolots Adds Accounting Manager to Thriving Cerritos Headquarters

    Creating processes and an ERP system to sustain efficiency and accuracy

    CERRITOS, Calif. - September 19, 2017- Toolots Inc., a southern California based online marketplace and distribution channel for the latest high quality industrial equipment, machinery, and technology has named Rubab Ali as their new Account Manager. In this role, she will oversee all accounting processes, systems, and related matters on behalf of the company. 

    Ali has over 10 years of experience in the accounting field working for a variety of companies ranging from large corporations like Red Bullto start ups like Toolots.In her previous role, Ali was the Senior AP Manager for Revolve Clothing, a fashion and designer eCommerce site based in Cerritos, CA where she managed a team of 11 individuals. When detailing her understanding of Toolots, Ali described the company as a new, unique eCommerce platform offering its' vendors and customers vital services, in addition to industrial products,to assist in the daily function of their businesses. 

    As the first Accounting Manager for Toolots, Ali's main focus will be the implementation of a new Enterprise Resource Planning(ERP) system. ERP is a database software package that manages a business's processes and operations. The use of this integrated system allows the organization and automation of office functions related to technology, services, and human resources. She will also handle optimizing and maintaining all other aspects of the business that correlate to accounting functions. In addition, Ali will be working in tandem with Toolots' current CTO William Andreozzi, as well as Toolots' contracted Odoo Solutions Architect Adam O'Connor to ensure the system meets  Toolots' exclusive needs. 

    "Essentially I get to create an entire Accounting Department. I've created new processes for departments in my previous roles, but this opportunity is unique because I get to start from the ground up," Ali stated. 

    Ali defined Toolots as an "exciting" company due to the value and multitude of benefits gained from the creation of organized systems and processes. Specifically, she mentioned data and transparency as the largest benefits both the company and its vendor partners will acquire from having defined accounting systems in place. Ali stated she aims to "build the best accounting department, that is efficient, accurate, and fun," to help increase efficiency and organization throughout all levels of the company. This in turn will allow Toolots' and its vendors to use the data provided to make well informed executive decisions for their businesses. 

    "I've done a little bit of everything in the accounting field really, from clerical level work all the way to senior management," Ali stated when summarizing her background. She continued by recalling her first job as was an entry level position as a bookkeeper while pursuing her accounting degree. After finalizing her degree and years of hard work, Ali's desire to grow and improve eventually allowed her to hold several titles in senior management. 

    "I've always been interested in growing my skill set," Ali said. In fact she cited the potential learning opportunities as a major factor in her decision to join Toolots' startup team. "I love to learn new things and expand my knowledge," she stated. 

    With the expansion of their Made in the USA vendor category and Global Commerce Services, Toolots has seen a significant increase in vendors since its' establishment May 2016. "We're excited about this period of growth our company is experience right now. Our company will be continuing to hire through the end of the year to keep up with the number of vendors and products onboarding to our platform," Hiring Manager Emilie Sperling stated. 


    About Toolots 

    Toolots, headquartered in Cerritos, California, offers an online marketplace and international distribution channel for factory-direct industrial tools, machinery, and manufacturing technology. Our user-friendly platform provides fast, easy access to high-quality, affordable equipment for manufacturers. More than a simple distribution channel, Toolots provides comprehensive services for companies around the world who produce the industrial machinery and equipment we sell, helping streamline the marketing, omni-channel sales, warehousing, fulfillment and after-sales service. On the customer end, Toolots simplifies the purchase, delivery, installation and warranty of industrial technology, machinery and components, and upholds product quality through a vetted network of vendors and service technicians. The company’s dedication to fostering international trade relations passes on cost savings to the consumer, contributes to reduced downtime, improves productivity and expands a manufacturer’s reach. Toolots has strategically located warehouses, showrooms, and offices across the United States, China and as of May 2017, has expanded into Taiwan. For more information visit us online at 


  • Toolots Announces Addition of Director of Marketing to Increase Company Reach

    Strengthening SEO, advertising, and SERPs to energize Toolots' global manufacturing platform


    CERRITOS, Calif.- September 19, 2017- Toolots, Inc., an online marketplace and distribution channel for the latest high quality industrial equipment, machinery, and technology, is revitalizing their online presence and streamlining their content systems with the addition of David Alpern, their new Director of Marketing. Enlivening existing content and discovering new opportunities, the southern California based start-up is excited to see what Alpern brings to the table.  

    With over two decades of professional experience in search engine optimization (SEO), Pay Per Click (PPC), and search engine results pages (SERPs), Alpern plans to work closely with Toolots executives to shape the company's messaging through optimization of internet marketing. This includes examining the current marketing, product, and supporting content of the company to refine its messaging. On a broader level, Alpern's main goal will be to increase traffic on Toolots' site, therefore resulting in the potential increase in sales for the company's vendor partners as well. Furthermore, Alpern's work will also be essential in helping Toolots as it continuously strives to promote economic growth and streamline commerce in the global manufacturing industry while fostering trade relations between the US and China. 

    In regards to Alpern's hiring, Toolots Human Resources Manager Emilie Sperling said, "I'm excited to introduce David as the newest member of the Toolots team and I'm confident he will continue the progress we've made thus far. He is an asset to the department, who should see him as a mentor to help educate and assist at any step along the way."  

    When asked about his understanding of the company, Alpern described Toolots as a "trailblazing" company redefining B2B eCommerce and international trade through competitive price points and comprehensive services. "I love companies with international scope," Alpern stated when discussing his decision to join Toolots. He continued by citing Toolots' efforts on international trade as a significant component in his decision to join the company. "Economy goes past our [the United States'] borders," Alpern said in reference to the global manufacturing community and its' impact on both the economy domestically and internationally.  

    An experienced team leader, Alpern also expressed his passion for education and helping others as well. Infact throughout his career, he has worked on popular educational programs like Reading Eggs, and been a speaker and presenter at various conferences such as the Data & Marketing Association Conference, National Conference for Database Marketing, and’s Direct 2 Customer Conference. 

    Alpern has also taken his experience to the classroom as an Instructor of Internet Marketing at California State University, Long Beach's College of Business Administration. During his time there, his classes were so highly sought after that the waiting list for his course became considerable.  Then in 2009 Alpern founded his own company, InternetOMG, also known as the Internet Online Marketing Group.   

    "My initiative [was] to coalesce several freelancers together to help clients with their lead generation, traffic acquisition needs," said Alpern reflecting on how the company came to be.  

    With eleven years of experience in multiple industries already behind him, Alpern was able to establish, maintain, and grow the interactive marketing consulting firm to what it is today. Through InternetOMG he had the opportunity to work with companies like Skechers and Everyday Health, in addition to other agencies like Phelps, and Rhythm. 

    "I love opportunities where there's creation," Alpern said when discussing his desire to create InternetOMG and its relation to his new role at Toolots. He cited the value of innovation and discovery within a start-up company before recalling his time at AltaVista twenty years ago, when the internet company was experimenting with the mechanics and best practices of PPC.  Upon asking his personal objectives for Toolots he stated he planned to, “pursue the fundamentals, pursue internal education, and pursue our audience” to create universal knowledge throughout the company and increase efficiency online. 

    "I call this whole process 'traffic optimization'" Alpern stated, referring to the full creation and employment of Toolots' new online systems. The implementation of these processes will streamline online content for the company, and enhance the experience for visitors of the site. Toolots' existing and potential vendors and customers alike will be able to access their desired information more readily, therefore enhancing their shopping experience as well. 


    About Toolots 

    Toolots, headquartered in Cerritos, California, offers an online marketplace and international distribution channel for factory-direct industrial tools, machinery, and manufacturing technology. Our user-friendly platform provides fast, easy access to high-quality, affordable equipment for manufacturers. More than a simple distribution channel, Toolots provides comprehensive services for companies around the world who produce the industrial machinery and equipment we sell, helping streamline the marketing, omni-channel sales, warehousing, fulfillment and after-sales service. On the customer end, Toolots simplifies the purchase, delivery, installation and warranty of industrial technology, machinery and components, and upholds product quality through a vetted network of vendors and service technicians. The company’s dedication to fostering international trade relations passes on cost savings to the consumer, contributes to reduced downtime, improves productivity and expands a manufacturer’s reach. Toolots has strategically located warehouses, showrooms, and offices across the United States, China and as of May 2017, has expanded into Taiwan. For more information visit us online at 


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